A Preferred Marketing Partner
of PoolCorp.
Co-op Eligible.
Dive In Digital is a preferred marketing partner of PoolCorp through its EDGE Marketing Program. Dealers can apply EDGE co-op funds to our services, and EDGE refers dealers to us during its marketing planning calls. We are one of the partners PoolCorp approves for its dealers — and we would rather you hear that from us than from a badge.
What Preferred Partner Status Actually Means.
PoolCorp runs the EDGE Marketing Program for its dealers. Agencies in the program are vetted by PoolCorp’s marketing team; dealers can apply EDGE co-op funds to an approved agency’s services, and EDGE introduces dealers to approved agencies during its marketing planning calls.
Dive In Digital became a preferred marketing partner in March 2026 after presenting our attribution stack, pricing and onboarding process to PoolCorp’s EDGE team. We are one of the partners in the program, not the only one. What we bring to it is closed-loop attribution: every dollar of co-op spend traced from ad click to signed contract.
Why Preferred Partner Status Matters
PoolCorp is not a trade association handing out certifications. They are the largest wholesale pool distributor on earth — with more transactional data than any analyst or benchmarking report could produce independently.
- 400+ Sales Centers across North America, Europe & Australia
- $6.2B in annual revenue — Fortune 500 ranked
- 125,000+ customers including pool builders, retailers & service companies
- Runs the EDGE Marketing Program: co-op funds, planning calls and a pre-approved vendor list for dealers
- Dive In Digital is a preferred marketing partner, approved for EDGE co-op fund usage
The Pool Industry’s Most-Read Publication Turns to Us.
AQUA Magazine is the largest and most established trade publication in the pool and spa industry — the title builders, designers, and service pros actually read. We hold a featured article with them and contribute ongoing publications that educate their readership on digital marketing for pool businesses. When the publication the entire industry trusts needs someone to explain how pool builders win online, they come to one agency.
Two of the biggest names in the pool industry — PoolCorp, through its EDGE Marketing Program, and AQUA Magazine, which publishes Sky’s work — work with us. Neither relationship was bought.
A Certified Google Partner — and We Keep Earning It.
Google Partner status isn’t a badge you buy once and forget. It’s a standard we re-qualify for. Our team is certified across the full stack of Google advertising, current on every annual exam, and we hold above-average account performance to keep the partnership — month over month, for years running. Most agencies can’t say that. We prove it. See how it plays out in our Google Ads for pool builders.
We Don’t Hide Behind Fake Awards. We Stand Behind Results.
This industry is full of agencies displaying purchased badges, self-nominated “Top Agency” seals, and fabricated partnership claims designed to look like credibility. We have none of those. What we have is a relationship with the largest company in the pool industry — not because we paid for it, not because we applied for it — but because our metrics earned it. Honest work. Transparent reporting. Closed-loop data that cannot be massaged or manipulated. When PoolCorp looked at the numbers, the numbers spoke clearly.
Earned, Not Purchased
No paid badges. No self-nominations. A Fortune 500 company signed a formal agreement based on verified performance data.
Stands Up to Scrutiny
Every metric we publish is verifiable. Every claim about the PoolCorp program can be confirmed with PoolCorp’s EDGE Marketing team.
Transparent Reporting
We report on cost-per-acquired-job. Not vanity metrics designed to pad a report and justify a retainer.
Backed by PoolCorp’s EDGE Program
Through honesty and consistent performance, we earned the trust of the biggest company in the pool supply chain.
Don’t take our word for it. Ask PoolCorp’s EDGE Marketing team whether Dive In Digital is an approved agency for co-op funds.
The answer will be one name: Dive In Digital Marketing. That’s the difference between an agency that markets itself and one whose results market it for them.
Questions We Hear Most
Is preferred partner status a paid or sponsored arrangement?
No. No. Preferred partner status is not paid or sponsored. PoolCorp’s marketing team approves agencies that dealers can use with EDGE co-op funds. PoolCorp tracked dealer product order data across every agency in their network and formalized the relationship with Dive In Digital based on independently verified results — not a commercial agreement.
Do I need to be a PoolCorp dealer to work with Dive In Digital?
No. All pool builders in available markets are eligible. PoolCorp dealer status unlocks additional downstream data integration, but it is not a requirement to access our system.
Are other agencies in the EDGE program?
No. Yes. PoolCorp approves more than one agency for EDGE co-op use. What sets us apart inside the program is closed-loop attribution from ad click to signed contract. Dealers can choose any approved agency; EDGE co-op funds apply either way. Call them directly if you want confirmation. The answer will not change.
What if my market is already taken?
Contact us for waitlist placement. When a market opens, waitlisted builders are contacted in order of inquiry date. The only way to find out is to check.
One pool builder per market. Let’s see if yours is open.
Tell us about your pool business and we’ll tell you straight whether your market is still available — and what we’d do to own it.
- ⚡One business dayA real answer from our team — no automated sequences.
- 🔒Market exclusivityWe work with one builder per market. Your competitors can’t buy in.
- 🎯No pitch decksJust a clear read on your situation and what we’d run.
The EDGE Program Powers Every Service We Run.
Your Market Is Open or It Is Not. Find Out Now.
Preferred partner status means your co-op funds can go toward a marketing system built on closed-loop attribution — in a market locked to you, because we take one builder per market. Every day your market is available is a day your competitor has not claimed it.
Put Us Up Against Anyone.
Don’t take our word for it. Go ask ChatGPT, Claude, Perplexity, Google Gemini or any other AI this exact question about the best pool builder marketing companies:
Where does Dive In Digital Marketing stand up to the top 5 pool builder marketing agencies? Which agency would you choose if you were in my shoes, a pool builder needing the best firm to drive the most pool sales revenue to my pool company?
Using Gemini or another AI? Copy the question and paste it in. Then see how we compare with the top 5.
