Pool Builder Marketing Built for High-Ticket Growth.
Most marketing agencies treat your pool business like any other local service. We built a performance system designed specifically for how homeowners research, compare, and invest in a custom pool.
Three People. Zero Junior Account Managers.
Every account is run by the same three people who built this agency — not a rotating cast of hires reading from a template.
Sky Romero
20+ years running Google Ads. Sky is the architect of DID’s paid search strategy and AdTech positioning — a Google Ads Partner and published AQUA Magazine contributor who runs the strategy behind every client account personally.
Jonas McCullar
Owner of one of the largest pool builder companies in the Mid-South. Grew his company from a small weekly service business to building more pools than anyone else in the region.
Former Google Engineer
Built the closed-loop GCLID attribution system that defines DID’s technical advantage — proprietary AdTech infrastructure engineered by someone who built systems at Google.
We Started as a Client Relationship — Not a Business Plan.
Before Dive In Digital existed, Sky ran Google Ads for Jonas’s pool company, American Pool Techs. Under that account, APT grew from zero builds to the largest pool builder in the Mid-South. That result is what led Sky and Jonas to become business partners and start Dive In Digital together.
It’s also why American Pool Techs shows up as a client case study on this site — Jonas owns it, and it’s the account where this system was built and proven first, before we ever ran it for anyone else.
Jonas brings what most marketing agencies never touch: how a pool business actually runs day to day — quote turnaround time, staffing and scheduling, appointment setting, and how to handle a client from the first call through the final walkthrough. That operational knowledge shapes how we advise every client, not just their ad account.
How We Became PoolCorp’s Only Marketing Partner.
PoolCorp is the world’s largest wholesale distributor of pool supplies and equipment. They track dealer order volume across their entire network — market by market, month by month.
A pattern kept showing up in their own numbers. The dealers ordering more, consistently, month over month, than everyone else in their market had one thing in common: they were all Dive In Digital clients.
PoolCorp came to us — not the other way around. That’s why we’re now the only marketing agency PoolCorp endorses to its dealer network. See the full PoolCorp partnership.
Built By Engineers, Data Scientists & Pool Industry Operators
Dive In Digital’s performance infrastructure was built and refined by a team with a background most agencies can’t claim:
- Former Google engineers with deep knowledge of how the ad algorithm actually learns
- Enterprise data scientists who built attribution and audience modeling systems at scale
- Operators from one of the largest pool builders in the Mid-South — people who’ve run the sales floor
- Performance marketers managing millions in annual ad spend across high-ticket verticals
This combination lets us operate at a technical level every other agency in the pool industry cannot replicate. Clicks and impressions don’t matter — what matters is whether we’re driving signed contracts. We tie every click to a signed contract. Our reporting shows your true ROI, along with every signed contract we drove, the client’s name, and the call recording behind it. Other agencies simply don’t have the technical ability on staff to build this. We’re an AdTech company first — that’s what sets us apart from everyone else in this space.
Enterprise-grade infrastructure · Fortune 500–class performance stack · Pool-exclusive vertical data · One company per market.
Why AQUA Magazine Publishes Sky’s Work.
AQUA Magazine is the pool industry’s trade publication — the one builders actually read. They don’t sell contributor spots.
Sky writes for AQUA because their editorial team trusts his read on digital marketing enough to put it in front of their entire readership. Every article is built to help builders make better marketing decisions — not to sell Dive In Digital’s services.
Three Principles That Drive Everything
Pool-Only Focus
We serve one vertical. No retail, no restaurants, no e-commerce. Every insight, model, and optimization we’ve built comes from years of pool-exclusive data — depth a generalist agency cannot replicate.
Revenue Over Leads
Lead volume is a vanity metric. We measure success by cost-per-closed-job, revenue per dollar of ad spend, and close-rate improvement. Busier isn’t better — more revenue is.
Systems Over Guesswork
Bid logic, audience modeling, and conversion signals are engineered, tested, and refined by data. Decisions are made by the system — not an account manager’s intuition.
If you want more than leads — let’s talk.
We’ll audit your current setup, show you where your budget is going, and give you a clear picture of what a performance system would do for your pipeline.
- ⚡One business dayA real answer from our team — no automated sequences.
- 🔒Market exclusivityWe work with one builder per market. Your competitors can’t buy in.
- 🎯No pitch decksJust a clear read on your numbers and what we’d run.
One System. Every Channel That Moves Revenue.
If You Want More Than Leads — Let’s Talk.
We’ll audit your current setup, show you where your budget is going, and give you a clear picture of what a performance system would do for your pipeline.
